Sto MailingFor the merger of the Ispo and Sto brands of construction materials I created a mailing with a prize competition. A gradient between the colours green and blue of the former Ispo and yellow of the now leading Sto brand sets the mood and illustrates the process.

TITLE: Come Together
SHORT INFO: Mailing with prize competion
PRIZES: Two travel packages, 500 original Beatles CDs
POSTAL DELIVERY: November 2002
FORMAT: 243 x 345 mm
POSTAL DELIVERY OF CDs: January 2003
FORMAT OF CDs MAILING: 171 x 154 mm
CLIENT: Sto AG
TARGET AUDIENCE: Construction industry professionals
AGENCY: Gingco Werbeagentur
DROSSMEDIA.COM’S ROLE: Design, Art Direction (with Michael Miklas)
COPYWRITER: Frank Reichert
CREATIVE DIRECTION: Friedhelm Kranz
LINK: http://www.sto.de/