Front view of trade fair standMuhr und Bender, manufacturer of springs and suspension components under the Mubea brand, is a worldwide supplier of the car industry. For their IAA trade fair stand I created the mural. Technical drawings and photos of car details were combined and couloured in all shades of blue. The artwork was inkjet printed and mounted on walls and floor-to-ceiling Perspex panels. Every detail was planned in the team of designers and interior architects at the renowned Sieger office.

Logo experimentAs a little research piece I layered the logo outlines of almost all major car brands to form an experimental metalogo. The resulting new Mubea logotype that I proposed for the exhibition stand later was implemented into the Mubea corporate identity.

Mubea logo moodMubea motifForm magazine adiF awardThe 1997 trade fair stand won the gold medal in the iF Exhibition Design Award when it was set up for the second time in 1999.


TITLE: Mubea mural
SHORT INFO: Trade fair stand
CLIENT: Muhr und Bender KG
AGENCY: Sieger Design
YEAR: 1997
DROSSMEDIA.COM’S ROLE: Graphic Design
CREATIVE DIRECTION: Benedikt Sauerland, Michael Sieger
FLOOR PLAN and FURNITURE LAYOUT: Rudolf Haverkamp
3D ARTIST: Raoul Tomada
PHOTOGRAPHER: Christian Richters
LINK: http://www.mubea.com/