December 2017 II: Snowy Beetle car in Auf der Höhe street, mid-1980s

December 2017 I: Keys for Michaeliskirche church in Wolfsburg-Fallersleben, 1982

November 2017: Neon signage, 1981. – Here’s a little typographical archeology of Wolfsburg:

Six photos from 1981, plus two I have shot in the last days for filling the format. That is, the two are still in the city today, even if none of the businesses any longer exists in its original form.

September 2017: Abstract, 1984

August 2017: VfL stadium at the Elsterweg in rustic lower-league times, 1980s

July 2017: Germany’s conservative Christian Democratic Union party (CDU) campaigning with Helmut Kohl in Wolfsburg, ca. early 1983

June 2017: Funfair 1984

May 2017: Until the 1980s, the village of Mörse in the Wolfsburg district had a petrol station next to the supermarket. Note that regular fuel was selling for DM 1,35 (EUR 0,67)! The petrol station building with various small stores on the other side was torn down, and the spot is now part of a larger parking space for a new supermarket.

Luckily, Mörse’s old half-timbered blacksmith’s shop in the background was renovated and today houses the medical practice of Hartmann and Riemer.

Mörse petrol station, 1980s

April 2017: Easter is coming, and this photo is relatively new. But it is already retro in two aspects: the Eighties experienced a great 50s and 60s revival (today celebrated under the Mid-century Modern motto). In addition, there presently is no such photo position, because there is a large area fenced in for a new kindergarten building. Thirdly, this church architecture by Gerhard Langmaack is always a little in the shadow of our beautiful Aalto buildings of that same era. So you only have to imagine the vegetation a bit smaller!

Pauluskirche (1960), 2016

March 2017: The city received a planetarium as part of a swap between the then two German states. In the background the artists‘ dressing rooms and administration wing of the Wolfsburg theatre at Klieversberg hill can be seen.

Planetarium Wolfsburg construction site, 1982

February 2017: “High heels are back” – Changing the window display/Reflections of southern end of Porsche Street, 1984

January 2017: Ice skating on lake Detmeroder Teich, early 1984

TITLE: Wolfsburg Eighties
SHORT INFO: in-house project
YEAR: 1980s
DROSSMEDIA.COM’S ROLE: Photography, Design

Higher resolution on request.

APPENDIX: Menu by Lido restaurant

Detail of embroidered logo polo shirt. Various school apparel items now available, embroidered or printed with our logo design ... See the full corporate design project Leonardo da Vinci Comprehensive School

I picked up a blank one at a stopover in the North-East Bavarian municipality of Regnitzlosau, along the Bavarian Porcelain Route, drew the flat projection at home and adapted my logo design.

See the satisfied customers! On the school party the cups were sold at cost price including a free drink. Of course they will also serve as a small present for official guests or as little trophies for students who did something outstanding.

Also see Leonardo da Vinci Comprehensive School

Arne Sewing, member of the head teacher team (left) and a member of the parents and teachers council.

TITLE: Porcelain decoration
SHORT INFO: Cone-shaped cup
CLIENT: Leonardo da Vinci Comprehensive School
AGENCY: drossmedia.com
YEAR: 2011
DROSSMEDIA.COM’S ROLE: Design
MANUFACTURER: Kleiber Porcelain
LINK: http://www.da-vinci-igs.de/



APPENDIX: Mockup of the other mug

The new free-formed letter L logo is inspired by Leonardo’s mechanics and of course it includes the national colours of Italy and Germany.

TITLE: Leonardo da Vinci IGS
SHORT INFO: Corporate Design
CLIENT: Leonardo da Vinci Comprehensive School
AGENCY: drossmedia.com
YEAR: 2009–2015
DROSSMEDIA.COM’S ROLE: Art Direction, Design
PROJECT COORDINATOR: Arne Sewing
WEB EDITOR: Michael Gärtner
SPECIAL THANKS T0: DFIK, German-Italian Friendship Association in Wolfsburg
LINK: Design and webfont demo on drossmedia.com
LINK: http://www.da-vinci-igs.de/